Formation of the Enterprise Strategy based on the Industry Life Cycle

The article considered the process of forming an enterprise strategy in following stages: analysis external and internal environment enterprise, formation a system goals, assessment alternative development strategies choice one them, implementation chosen strategy, adjustment strategy. It is proposed to analyze accordance with concept industry life cycle. cycle industry, particular main stages criteria that are basis for their identification, has been investigated. use scientific developments Porter characteristics as criteria: behavior buyers products (services), changes goods, nature competitive relations market, profits enterprises marketing activities. Accordingly, it highlight development: implementation, growth, maturity, decline. Alternative at various considered: realizing advantages pioneer, change response, management, stabilization, reduction, finding segments steady demand, well "last time". these studied. agricultural Ukraine carried out established according most stage maturity. relationships between producers business consumers, receive average specialize production certain types sufficiently high quality, there processes gradual ousting competitors from market. possible implement stabilization best suits conditions environment.